Driving COBRAs: the power of social media marketing | Emerald Insight
Consumers' online brand-related activities (COBRAs) on SNS brand pages: An investigation of consuming, contributing and creating behaviours of SNS brand page followers | Emerald Insight
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
PDF) Introducing COBRAs
PDF) Introducing COBRAs
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
PDF) Introducing COBRAs
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
Introducing COBRAs : exploring motivations for brand-related social media use - EconBiz
In Search of COBRAs-Understanding consumers ' brand-related social media use | Semantic Scholar
Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga, | Course Hero
PDF) Exploring the nexus of social media influencers and consumer brand engagement
Frontiers | The Nexuses Between Social Media Marketing Activities and Consumers' Engagement Behaviour: A Two-Wave Time-Lagged Study
Frontiers | The Nexuses Between Social Media Marketing Activities and Consumers' Engagement Behaviour: A Two-Wave Time-Lagged Study
In Search of COBRAs-Understanding consumers ' brand-related social media use | Semantic Scholar
In Search of COBRAs-Understanding consumers ' brand-related social media use | Semantic Scholar
PDF) Introducing COBRAs
In Search of COBRAs -
Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
PDF) Introducing COBRAs
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
